Marketing requires the use of different platforms to reach your target audience. In this way, you can be sure your pipeline is flowing with the right leads all the time. But this can’t happen if you don’t know how to navigate a platform and use its full capacity to advance your marketing objectives. Pinterest is one of the platforms which most marketers fail to use right. Here are some clues to help you improve your marketing on Pinterest. If you are a marketing agency, you can use them to help your clients raise their Pinterest game on the platform too.
Be Consistent and Regular
Pinterest favors fresh content all the time. You may be asking, what if I want to pin the same subject as I did before? The answer is simple. You can create multiple pins that revolve around the same content. You can also make pins that relate to your landing page. This makes the pins look different, but they still achieve the required goal. Using a Pinterest scheduler will also make your pins fresh. Finally, don’t forget using different pin descriptions on your pins. This allows Pinterest’s SEO and Smart Feed to expose your pins, giving you a greater flow of traffic to your website or landing pages.
First Things First
The first mistake you can make is to assume Pinterest to be a social site. Nope. Pinterest is a platform to place your business in such a way that earns you leads. It is a place to express your business purpose through marketing pins. Pins contain such content aligned to the core objectives of your business. Begin by changing your profile into a business profile. Also makes your Pinterest profiles current and professional. This boosts your client’s confidence.
Mind the Seasons
Another way to optimize your marketing on Pinterest is by considering future events. It allows you to create relevant pins. Posting these in advance generates more flow. The appropriate time to do this is 45 days before the event.
Optimize Your Boards
Pinterest board names, like pins, are searchable. Most marketers forget to put relevant keywords on their boards. You should choose board names which are strong in terms of SEO or Words which are familiar to searchers. Creating Pinterest sections which are appropriate for your boards helps to optimize them as relevant pin sections increase visibility.
Create a Greater Following
Followers matter. Having a greater following who continually engages with your content boosts your account. Remember, people follow the content which they enjoy. So, encourage followers to follow you from different platforms available to you. Your email list, social accounts, and website are some of the areas you can get such followers. Then keep this following active by providing them with useful content. The content should attain your marketing objectives if you target it to the viewers.
Pinterest is not a difficult platform to work with. You only need to create a business profile, create fresh pins, make your boards searchable, and increase your following. It increases your visibility, and you can later leverage this to market products and services.